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Search by topic:   14258. COLGATE PALMOLIVE: CLEOPATRA SOAP IMD CASE STUDY IMD071. This paper provides a case analysis and solution to an International Institute for Management Development (IMD) case study (IMD071) by Sandra Vandermerwe and J. Carter Powis concerning difficulties encountered by the Canadian division of Colgate Palmolive in its launch of a new soap product (Cleopatra) in Quebec. Presents an analysis of the product’s strengths and weaknesses and the major threats and opportunities in the external environment. Identifies and evaluates alternatives strategies and then makes recommendations and presents an implementation plan for improving sales and increasing market share. KEYWORDS: colgate palmolive case studies marketing new product launch consumers soap marketing strategy swot case solution brand management strategy advertising. 5 pages of text + 1 appendix, 0 footnotes, 0 bibliographic sources.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance