Catalog Sections:   Accounting   Advertising   Africa   African American studies   Anthropology   Architecture Area Studies topics China Africa Japan Middle East Third World Asia Latin America   Art   Astronomy   Biology Business topics Finance & Accounting General HR Management International Managerial Science Marketing   China   Communications   Computers   Criminology Drama topics American English European Greek Shakespeare Economics topics Economic Theory International Developed Nations Third World Nations U.S. Education topics General Education Special Education Alternative and University Sports   Employee Relations   Environmental Science   Film   Finance   Foreign Governments   Foreign Policy (U.S.)   Gender & Sexuality Geography topics China Africa Japan Middle East Third World Asia Latin America Western History topics European to 1500 European 1500-1900 European 1900 to Present U.S. to 1865 U.S. 1865 -1945 U.S. 1945 to Present   HR Management   International Relations   International Trade   Internet   Japan   Journalism   Juvenile Delinquency   Labor   Latin America Law topics General Penology   Linguistics Literature topics American to 1900 American 1900 to Present English to 1900 English 1900 to Present European Comparative Greek and Roman World   MIS   Managerial Science   Marketing   Marx and Marxism   Math Media topics Film Radio/Television Communications   Medicine and Health Care   Middle East   Minorities (other than Blacks)   Music   Nursing   Penology   Personality Theory   Personnel Management Philosophy topics Western to 1900 Western 1900 to Present Greek & Roman Medieval   Physical Education Poetry topics American English European   Police Science   Political Science (non-US)   Political Science (U.S.)   Political Theory Psychology topics Abnormal Behaviorism Developmental Freud General Personality Theory Social Therapies   Psychopathology   Psychotherapy   Public Administration   Religion (Judeo-Christian)   Religion (non-Judeo Christian) Science topics Biology Environmental General Physical   Sexuality   Shakespeare   Social Problems Sociology topics Theory Sexuality Minorities (non-Black) Social Problems Urban Studies General   Sports   Television and Radio   Third World Asia   Urban Studies   Women's Studies

Search by topic:   14227. GENERAL FOODS CORPORATION: ADOPTING TO THE NEW ELECTRONIC MEDIA CASE STUDY. This paper presents an analysis and a case solution to a case study on General Foods Corporation’s struggle to adopt its marketing and advertising strategies to the reality of new electronic media in the 1990s. Considers why the new electronic media are affecting advertisers generally and General Foods brands specifically. Assesses the views of the GF marketing manager on changes in media planning resulting from cable TV. Examples of commercials run only on cable and of companies with different commercials on broadcast TV and cable TV are provided and discussed. KEYWORDS: case studies consumer packaged foods General Foods marketing advertising strategy case study digital electronic media internet case solution. 15 pages, 0 footnotes, 0 bibliographic sources. 3,560 words.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance