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Search by topic:   14212. HAS SIEMENS LOST ITS WAY? HARVARD CASE STUDY. This paper presents an analysis and a case solution to a classic Harvard Business School case study of Siemens AG, a major competitor in the global telecommunications, power generation and electronics industries, and one of Germany’s leading companies. The setting is the mid-1990s. The analysis considers the extent to which Siemens has “lost its way” in the contemporary competitive environment and evaluates whether Chairman von Pierer’s loosely-formulated plans are likely to turn the company around. The first part of the analysis provides background information on Siemens’ declining performance and at the efforts made to date to put the company back on track. The next two parts of the analysis consider Siemens’ situation from the perspective of a P.E.S.T. (Political, Economic, Social, and Technical) analysis (which looks at factors in the external operating environment critical to the company’s success or failure) and from the perspective of a S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) analysis (a strategic factor analysis which seeks to capitalize on the company’s internal strengths and reduce or minimize its internal weaknesses as part of an effort to take best advantage of opportunities in the external environment). A concluding section summarizes the findings and makes recommendations on the steps that Siemens should take in order to again “find its way” and prosper through the next century. KEYWORDS: Siemens case study Harvard Business strategic analysis globalization MNCs telecommunications strategy case solution. 22 pages; 0 footnotes; 0 bibliographic sources. 5,710 words.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance