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Search by topic:   14702. MANCO, THE DUCK COMPANY CASE STUDY. This paper provides a case study analysis and solution to a case study on Manco, a distributor of basic consumables such as duct tape, shelf liner and mailer envelopes, and best known for its Manco Duck logo and duck-themed marketing campaign. The analysis addresses five main issues: 1) how Manco uses consumer insight and consumer research in developing new products; 2) developing a new product for the Manco Duck brand family; 3) brand name and attributes of the new product; 4) developing an Internet strategy for Manco; and 5) taking the Duck brand product line to Europe. KEYWORDS: marketing case study case studies branding new product development distribution management strategy manco duck tape company case solution. 7 pages, 0 footnotes, 0 bibliographic sources. 1,769 words.   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance