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| 14249. THE BOEING 767: FROM CONCEPT TO PRODUCTION (A) & (B) HARVARD CASE STUDY 9-688-040. This paper presents an analysis and solution to a Harvard Business School case study (9-688-040) and related supplement (9-688-041) by David A. Garvin , Lee C. Field, and Janet Simpson on leading global aircraft manufacturer Boeing. This case concerns a manufacturing dilemma faced by Boeing as it approached the final production stage on its 767 family of aircraft. Based on an analysis of market conditions, trends in federal regulation, company strengths and weaknesses, and risks and benefits of viable alternatives, it is recommended that Boeing undertake to modify cockpits of thirty planes already in production during the course of inline production, rather than retrofitting planes after-the-fact. Based on the analysis, it is further recommended that Boeing manage its future 7J7 project differently than its predecessor, the 767 and shorten its program development timeframe by combining its program definition and cost definition phases and through the rigorous utilization of flexible design and manufacturing techniques. KEYWORDS: Harvard case studies manufacturing production strategy flexible design aircraft case solution project management operations management. 11 pages, 0 footnotes, 0 bibliographic sources. 2,475 words. |
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