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Search by topic:   15609. CASE STUDY: CIBA SELF-MEDICATION. This paper provides a case study analysis of Ciba Self-Medication, over-the-counter (OTC) division of Ciba-Geisy, a global pharmaceutical and chemical company. The timeframe is late 1994. Drawing on the case report and supplementary references, the investigation analyzes the present position of the company, identifies the key international marketing opportunities, applies portfolio analysis and evaluates Ciba's key brands and geographic markets, and makes marketing plan recommendations. KEYWORDS: case studies international marketing pharmaceutical industry ciba over the counter medicines market strategy. 13 pages, 11 footnotes, 9 bibliographic sources.   $91 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance