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15065. COKE.COM VERSUS PEPSI.COM. This paper provides an historical comparative analysis of the number one and number two soft drink maker's websites for their respective flagship products (Coke & Pepsi). Each site is analyzed and compared with the other on the following facets: content, style, brand image, flow, user interface, interactivity, target markets, graphics, multimedia, and overall effectiveness. 10 pages, 23 footnotes, 19 bibliographic references, (14 print sources, 4 websites).
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