15466. EFFECTIVE BUSINESS COMMUNICATIONS. This paper presents an overview and analysis of effective business communications from the perspective of a manager in the finance industry. Following a brief definition of business communication and an outline of its scope, the analysis considers the effective application of written, oral, aural (listening) and non-verbal communication. The analysis specifically includes discussions of persuasive communications (written and spoken); the delivery of good and bad news; the preparation of business reports, investment research reports and general correspondence; the uses and abuses of email; preparing and delivering oral presentations, seminars and speeches; the importance of listening in effective communications; and the role of non-verbal communication. KEYWORDS: business communications essay research paper. APA Style. 20 pages, 41 footnotes, 26 bibliographic references.