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15068. FREQUENT FLIER PROGRAMS. This research paper provides an overview and analysis of the history and current use of frequent flyer programs in conjunction with airline marketing. Following an analysis of the early history of frequent flier programs as they evolved in the U.S. airlines industry, the term paper provides an overview of current statistics on frequent flyer programs; an overview of recent trends in the marketing of these programs; and a discussion of the limitations of frequent flier programs. KEYWORDS: airline marketing strategies frequent flyer frequent flier programs airline passengers customer incentives us airlines term paper. APA Style. 12 pages, 37 footnotes, 22 bibliographic sources. 3,429 words.   $84


Copyright 2002 Academic Research Papers

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