15818. INTEGRATED MARKETING AT SYSCO FOOD SERVICES. This paper explains and discusses the theory of integrated marketing and the ways it has been used by companies. Following this background discussion, the paper then analyzes how Sysco (a major distributor of food products, equipment and services) has used integrated marketing to support their customers' operations and profitability. 18 pages; 37 footnotes; 10 bibliographic sources. 4,125 words.