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Search by topic:   15224. MASLOW'S HIERARCHY OF NEEDS IN ADVERTISING. This paper describes Maslow's theory and discusses how advertisers apply it to the motivation of consumers. In addition, the use of the theory in market segmentation is discussed, as well as the view that "fun" (not explicitly addressed by Maslow) is also an important consumer motivator. 13 pages, 19 footnotes, 12 bibliographic references.   $91 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance