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Search by topic:   15942. "MICHAEL JORDAN AND THE NEW GLOBAL CAPITALISM" BY WALTER LAFEBER (BOOK REVIEW). This paper reviews LaFeber’s book which discusses America’s global dominance and the role of Michael Jordan (as a product endorser) in bringing this about. Argues that LaFeber’s arguments are convincing, despite limitations in his methodology such as reliance on secondary sources. Keywords: sports advertising Americanization. Written 2003. 6 pages; 12 footnotes; 1 bibliographic source. 1,324 words.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance