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Search by topic:   15302. STARBUCKS CORPORATION: STILL PERKING? CORNELL UNIVERSITY CASE STUDY. This paper provides an analysis and solution to a Cornell University School of Hotel Administration strategic management case study on Starbucks Corporation in the mid-1990s. The paper assesses the impact of Starbucks’ organizational purpose upon the strategic position of the company at the end of the case period (August 1996). The main part of the analysis assesses the impact of the company’s organization purpose through a step-by-step analysis of Starbucks’ mission statement and its “five guiding principles”. Following the discussion and analysis of how these five guiding principles have shaped the company’s strategic vision and current (August 1996) strategic position, the essay considers the company’s strategic options for the future, given the expected environmental threats previously outlined. A concluding section makes recommendations on future action. KEYWORDS: starbucks gourmet coffee strategic management corporate strategy case study corporate values mission globalization competitive strategy term paper case studies case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 3,435 words.   $77 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance