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15024. Swiss Private Banking. This investigation provides an overview and analysis of private banking in Switzerland and the role of the Swiss private banking sector in today's global economy. The analysis begins by tracing the emergence of Switzerland as an international financial center. The overview include a special focus on the history and current status of banking secrecy in Switzerland. Another section examines the role of international political and market forces in reshaping the Swiss banking industry. The investigation then turns to the current and future competitive status of Swiss private banking. Included is a profile of the major players in the Swiss private banking sector and an analysis of their international competitors. The strengths and weaknesses of the Swiss bankers are identified as are their current and likely future market strategies. A concluding section considers the likely future of the Swiss private banking industry in a changing competitive landscape. KEYWORDS: swiss banks private banking foreign bank private money marketing term paper. 23 pages, 107 footnotes, 43 bibliographic sources. 8,627 words.   $133


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