Catalog Sections:
|
 |
 |
|
|
| 15808. THE NORDSTROM COMPANY. Using the book, THE NORDSTROM WAY (Spector & McCarthy), this paper compares the company's marketing strategies with the veiws on retailing continued in Walker, Etzel & Stanton's MARKETING text. Nordstrom's strategies are similar to those described in the MARKETING book, but there are certain important variations as well. Nordstrom empowers individual salespersons as a means for attaining a higher level of customer satisfaction. KEYWORDS: company profiles nordstrom marketing strategy employee empowerment, employee motivation, compensation sales. 9 pages; 26 footnotes; 2 bibliographic sources. 2,026 words. RELATED PAPERS: Nordstrom: Dissension in the Ranks?(A) Harvard Case Solution Extrinsic Employee Motivation Marketing Practices of Bloomingdales and Nordstroms |
|
$63
|
|
|
Copyright 2002 Academic Research Papers
Associate Term Paper Sites:
Academic Research Papers
Academic-Research-Papers
Research Central
Term Paper Assistance
|
