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Search by topic:   15453. TURNAROUND AT IBM. Drawing principally on Doug Garr's profile, IBM REDUX: Lou Gerstner and the Business Turnaround of the Decade, but also utilizing information and opinions from other sources in the management literature and business press, this research paper presents a case study analysis of the recent turnaround at IBM as orchestrated by CEO Lou Gerstner. Following an overview of the organization to establish a context for the discussion, the essay first describes the circumstances which led to the hiring of Lou Gerstner (a brief background discussion of Gerstner is also included) and then focuses on the specifics of the Gerstner-engineered turnaround at IBM. APA Style. 16 pages, 34 footnotes, 16 bibliographic sources.   $112 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance