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Search by topic:   16043. THE SEARCH FOR AN ADVERTISING AGENCY. The advertising needs of a typical small firm, a bakery, are considered in terms of its budget, capital to labor ratio, and other criteria. A number of existing agencies are considered in this light, and questions of image-building, experience with food products, and methods of presentation. 15p., Of., Ob.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance