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Search by topic:   17122. A MARKETING MIX (4 P'S) ANALYSIS OF MIKE'S HARD LEMONADE. This paper provides a marketing mix analysis of the #2 player (behind Smirnoff Ice) in the “Malt Alternative” or “Flavored Alcoholic Beverage” category. Profiles all elements of the product (quality, branding, packaging and labeling, product class, product life cycle, positioning), place (channel system, channel cooperation), promotion (advertising, PR, sales promotion) and price (pricing objectives, cost factors, discounts). KEYWORDS: marketing mix four ps analysis beverage product. Written 2003. 10 pages; 22 footnotes; 18 bibliographic sources. 2,740 words.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance