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Search by topic:   17258. A STRATEGIC AUDIT OF WAL-MART. This paper provides a strategic audit of Wal-Mart. The retail giant’s historical and current strategies are identified, examined and assessed. The analysis evaluates the effectiveness of Wal-Mart’s strategies to date, noting any strategy-related problems, and makes recommendations on how Wal-Mart can improve its strategic position in the future, setting forth a plan of implementation. The audit begins with an overview of Wal-Mart’s history, operations, customers and key market segments, and strategies. The next section presents a competitor analysis, including a SWOT for two key competitors, Costco and Target. This is followed by a summary SWOT for Wal-Mart along with a concise summary of the strategy and strategy-related problems identified through the strategic audit. The concluding section presents recommendations for future adjustments to Wal-Mart’s strategy, along with a brief implementation plan. KEYWORDS: Wal-Mart Walmart SAM’S discount retailers strategy marketing competition SWOT Target Costco public relations corporate image big box. Written 2005. 25 pages; 156 footnotes; 62 bibliographic sources. 7,650 words.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance