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Search by topic:   17245. AMERICAN AIRLINES STRATEGY. This paper provides a strategic analysis of American Airlines (AA), examining the world’s largest air carrier’s existing strategy and strategic options within the context of a turbulent operating environment.. The main part of the paper presents a profile of American’s history, operations and existing strategies. Another section briefly examines AA’s strategic operating environment through a summary PEST analysis of the external environment and a summary industry analysis. The concluding section considers American’s strategic options based on a the previous analysis and a summary S.W.O.T. (strengths-weaknesses-opportunities-threats) analysis. Keywords: international airlines strategic marketing management SWOT competitive strategy american southwest airlines united. Written 2004. 15 pages; 84 footnotes; 41 bibliographic sources. 4,731 words.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance