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17246. BLOCKBUSTER MARKETING. This paper presents a marketing profile of Blockbuster Inc., the nation’s largest video rental chain. Following an overview of the company’s history and current operations, the paper profiles Blockbuster’s marketing objectives, strategies and tactics as it struggles to respond to changes in the marketing environment and meet its ambitious goal of becoming the complete source for movies and games. Examines Blockbuster’s new initiatives such as in-store subscriptions (“Movie Pass”), gaming expansion, DVD trading, and its new online subscription service. Keywords: strategic analysis marketing video stores gaming movies. 8 pages; 35 footnotes; 20 bibliographic sources. 2,076 words.   $56


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