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Search by topic:   17203. CASE STUDY: FINDING THE RIGHT MARKETING MIX FOR A NEW TELEVISION IN THE INDIAN MARKET. This paper analyzes a case study of the marketing of an Indian electronics manufacturer’s new color television, named “Candy.” Explores the marketing segmentation strategy and analyzes problems in marketing, manufacture and sale of the TVs based on a review of the facts of the case, a review of related marketing literature and a brief overview of the Indian television market. Keywords: marketing mix market segmentation strategy televisions India. Written 2004. 15 pages; 16 footnotes; 13 bibliographic sources. 3,741 words.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance