17249. CIRCUIT CITY STORES: STRATEGY. This paper provides an overview and analysis of competitive strategy at Circuit City Stores. Following a problem diagnosis and situation assessment, alternative strategies are identified and discussed. Considers the electronic retailer’s major strengths and weaknesses and makes an assessment of major competitors including Best Buy and Wal-Mart. The concluding section makes recommendations on the adoption of a specific strategy and outlines a plan for implementing this strategy. Keywords: marketing strategic analysis competition electronic retailer. Written 2004. 9 pages; 22 footnotes; 25 bibliographic sources. 2,333 words.