Catalog Sections:
  Accounting
  Advertising
  Africa
  African American studies
  Anthropology
  Architecture
  Art
  Astronomy
  Biology
  China
  Communications
  Computers
  Criminology
  Employee Relations
  Environmental Science
  Film
  Finance
  Foreign Governments
  Foreign Policy (U.S.)
  Gender & Sexuality
  HR Management
  International Relations
  International Trade
  Internet
  Japan
  Journalism
  Juvenile Delinquency
  Labor
  Latin America
  Linguistics
  MIS
  Managerial Science
  Marketing
  Marx and Marxism
  Math
  Medicine and Health Care
  Middle East
  Minorities (other than Blacks)
  Music
  Nursing
  Penology
  Personality Theory
  Personnel Management
  Physical Education
  Police Science
  Political Science (non-US)
  Political Science (U.S.)
  Political Theory
  Psychopathology
  Psychotherapy
  Public Administration
  Religion (Judeo-Christian)
  Religion (non-Judeo Christian)
  Sexuality
  Shakespeare
  Social Problems
  Sports
  Television and Radio
  Third World Asia
  Urban Studies
  Women's Studies
  Search by topic:  
17261. COCA-COLA'S INTERNATIONAL MARKETING STRATEGY. This paper provides a case analysis and evaluation of Coca-Cola Company’s strategy for entering overseas markets. The analysis considers the extent to which the company has followed a standardized path in entering new markets and marketing its products across different national markets and the extent to which the company has adopted different strategies for different markets. Strategic variations in distribution, advertising, product mix, product development and product positioning are considered. The strategy and/or strategies that Coca-Cola has adopted are evaluated in terms of criteria such as product transportability, the transferability of competitive advantage, inter-firm transferability of resources and the need to adapt to local market conditions MLA Style. 16 pages, 68 footnotes, 39 bibliographic sources.
RELATED PAPERS

Cola Wars Continue, Coke and Pepsi in 2006 Harvard Case Solution

Strategic Leadership at Coca Cola The Real Thing Case solution

Coke Versus Pepsi on the Web Term paper

TAGS: Coke Coca Cola Company globalization international marketing strategy market entry product development product positioning advertising soft drink competition, competitive analysis.

  $112


Copyright 1998-2013 Berkeley Research

Associate Term Paper Sites:
  • Academic Research Papers
  • Academic-Research-Papers
  • Research Central
  • Term Paper Assistance