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Search by topic:   17250. GAP MARKETING. The paper provides a marketing profile of Gap Inc., the country’s largest specialty retailer and owners of the Gap, Banana Republic, and Old Navy brands. Following an introductory overview of the company’s 2002-2004 turnaround, marketing strategy and practices at Gap are profiled. After a brief summary corporate history, the analysis considers Gap’s segment strategy, profiles its brands and products, outlines its system of distribution, and discusses its pricing, advertising, and promotion policies. The analysis concludes with an evaluation of Gap’s current position and planned marketing strategies. Keywords: specialty retailer Gap casual clothier marketing strategy competition. Written 2004. 12 pages; 49 footnotes; 25 bibliographic sources. 4,236 words.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance