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Search by topic:   17113. GENERAL MOTORS STRATEGY. This paper provides an overview and analysis of strategy at General Motors, with a close focus on new product strategy, suing the Chevy Avalanche as a primary example. The analysis begins with a strategic profile of General Motors and identification of the company’s strategic intent and mission. Following this, a SWOT (strengths-weakness-opportunities-threats) identifies the company’s critical internal strengths and weaknesses as well as the threats and opportunities in the external environment. Other sections summarize GM’s e-marketing activities, profile key financial information, and provide a summary overview of the Chevy Avalanche product. The final sections focus on strategy formulation (identification and evaluation of strategic alternatives) and the provision of specific strategic recommendations with action plans and likely competitor responses. Written 2002. 37 pages; 84 footnotes; 47 bibliographic sources. 8909 words.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance