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| 17403. GINO SA IVEY BUSINESS CASE - DISTRIBUTION STRATEGY. This paper provides discussion and recommendations on distribution strategy for the Gino SA Ivey Business School case study. The paper discusses Gino's competitive advantages and disadvantages, Gino's control problem with its distributors, and makes recommendations on Gino's long-term (3-year) channel management strategy. For a full analysis of the Gino SA case study, please see paper 17402. KEYWORDS: case study case solution channel management distribution strategy. 6 pages, 11 footnotes, 8 bibliographic sources. 1,485 words. |
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