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Search by topic:   17306. GLOBAL MARKETING DEBATE. This paper provides an overview and analysis of the three major approaches to global marketing that have emerged since Theodore Levitt wrote his famous article on global marketing (arguing for a “think globally, act globally” approach) in 1983. Summarizes Levitt’s approach and the criticisms to this approach. Argues that the two approaches that take local factors into account are more effective (for most companies) than Levitt’s global approach. For most companies, local adaptation is an important factor in the attainment of global success. 15 pages, 35 footnotes, 9 bibliographic sources. 3,428 words.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance