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Search by topic:   17174. "MALLRATS" AND "SCENES FROM A MALL". This paper draws on a comparison of two movies featuring malls as their primary setting to discuss mall marketing and mall consumer issues. The two films are Paul Matzursky’s “Scenes from a Mall” (1991) and Kevin White’s “Mallrats” (1995). These two films present two very different impressions of mall marketing and mall lifestyles in America. Keywords: shopping malls consumer behavior teenagers. 7 pages, 7 footnotes, 7 bibliographic sources.   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance