17221. MANAGEMENT ROLES IN HEALTH/ELDER CARE PROFESSION. This paper notes that many roles and responsibilities for managers in health professions and health care organizations (and more specifically nursing homes) are similar to those of managers in general. Nonetheless, there are also management roles and responsibilities specific to the health care field, as well as specific issues that need to be addressed in this field. Topics include: changes in technology and customer demands (with a projection to the year 2040), the need to balance cost-efficiency and quality of services delivered, and the importance of mentoring. Keywords: healthcare health managers comparative management. 11 pages; 24 footnotes; 9 bibliographic sources. 2,662 words.