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| 17256. MOTOROLA STRATEGY. This paper provides an overview and strategic analysis of Motorola. Following a discussion of Motorola’s history and an outline of the company’s operations, its operating industries, and Motorola’s mission/vision statement, the paper provides a summary S.W.O.T. analysis, and an analysis of Motorola’s marketing, growth and differentiation strategies. The paper concludes with recommendations on steps Motorola should take as it continues making its turnaround. Argues that cultural change will be necessary to achieve Motorola’s new vision of “seamless mobility”. Keywords: Motorola cell phones wireless communications strategy competition. Written 2005. 13 pages, 68 footnotes, 39 bibliographic sources. 3,392 words. |
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