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Search by topic:   17029. RISK ASSESSMENT FOR WENDY'S INTERNATIONAL, INC. This paper discusses Wendy’s corporate objectives, strategy, brand image, and the role of founder/spokesman Dave Thomas, and the impact of his death in 2002. Examining such factors as marketing, competition and expansion through acquisitions, the company’s potential strengths, weaknesses, opportunities, and threats are identified. Keywords: Wendy’s International strategy corporate profile. 10 pages; 19 footnotes; 8 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance