Catalog Sections:
  Accounting
  Advertising
  Africa
  African American studies
  Anthropology
  Architecture
  Art
  Astronomy
  Biology
  China
  Communications
  Computers
  Criminology
  Employee Relations
  Environmental Science
  Film
  Finance
  Foreign Governments
  Foreign Policy (U.S.)
  Gender & Sexuality
  HR Management
  International Relations
  International Trade
  Internet
  Japan
  Journalism
  Juvenile Delinquency
  Labor
  Latin America
  Linguistics
  MIS
  Managerial Science
  Marketing
  Marx and Marxism
  Math
  Medicine and Health Care
  Middle East
  Minorities (other than Blacks)
  Music
  Nursing
  Penology
  Personality Theory
  Personnel Management
  Physical Education
  Police Science
  Political Science (non-US)
  Political Science (U.S.)
  Political Theory
  Psychopathology
  Psychotherapy
  Public Administration
  Religion (Judeo-Christian)
  Religion (non-Judeo Christian)
  Sexuality
  Shakespeare
  Social Problems
  Sports
  Television and Radio
  Third World Asia
  Urban Studies
  Women's Studies
  Search by topic:  
17731. Strategic Audit: “Kmart Corporation: Seeking Survival in a Changing Marketplace (2002)”. Using a strategic audit format similar to that recommended by Wheelen & Hunger (2004), this paper presents an analysis and a solution to a business strategy case study of Kmart Corporation shortly after it entered bankruptcy protection in 2002. This research paper draws on background information from the business press as well as case study data to analyze Kmart’s situation in 2002. Following an appraisal of Kmart’s current situation (current performance, mission, objectives, strategy) and strategic managers (board of directors, top management), the paper analyzes the external environment (political-legal, economic, sociocultural, technological) (PEST), task environment (presenting a five forces analysis) and the internal environment (human resources, management, R&D, finances, operations, marketing, IT) and then presents a summary SWOT analysis and reappraisal of the company’s mission statement and objective. Three strategic alternatives are presented and assessed. The conclusion presents strategic recommendations with an implementation plan and consideration of evaluation and control. KEYWORDS: kmart strategic audit case study chapter 11 bankruptcy strategic management pest analysis swot analysis discount retail porter five forces analysis case solution. APA Style. 12 pages, 36 footnotes, 22 bibliographic sources. 4,500 words.   $84


Copyright 1998-2018 Berkeley Research

Associate Term Paper Sites:
  • Academic Research Papers
  • Academic-Research-Papers
  • Research Central
  • Term Paper Assistance