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Search by topic:   17254. WAL-MART STORES, INC.: STRATEGIC AUDIT. This paper provides an audit of strategy at Wal-Mart Stores, Inc. Following a summary profile of Wal-Mart’s organization and operations, the retail giant’s strategy is assessed and analyzed through a five forces analysis and concluding summary SWOT (strengths-weaknesses-opportunities-threat) analysis. It is argued that Wal-Mart has achieved unprecedented retail success through its combination price-and expense-cutting strategy and that its current level of bargaining power over suppliers, capacity to crush smaller competitors, and strong appeal to price-conscious consumers will continue to feed future growth. At the same time, it is noted that Wal-Mart is not invulnerable to competitors. Wal-Mart faces two major competitive threats: 1) a price-threat from dollar-based discounters, and 2) a product differentiation threat from upscale discount retailer Target. Ultimately, however, the biggest threat to Wal-Mart’s continued success comes not from competitors or suppliers but from consumers, employees, and its increasingly tarnished public image. Keywords: discount retailer Wal-Mart strategic analysis SWOT Five Forces competition strategies. Written 2005. 12 pages; 53 footnotes; 39 bibliographic sources. 3,547 words.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance