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17950. amazon.com Strategic Management Case Study. This paper provides an analysis and case solution of a case study on Amazon.com. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. The time is mid-1998, three years after Amazon's July 1995 founding. Yet to turn a profit, Amazon faces challenges as it struggles to achieve and maintain a sustainable competitive advantage. This case analysis considers how Amazon can best meet these challenges which include becoming profitable, integrating acquisitions and expanding product portfolio, and fending off competitors. The analysis includes an environmental analysis; a Porters Five Forces analysis; a competitive analysis; an identification and analysis of Amazon's business level, corporate level and competitive strategies; an identification of Amazon's core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: case studies amazon online bookseller internet commerce marketing strategy five forces swot competitive strategy. Turabian style with endnotes. 12 pages, 22 footnotes, 10 bibliographic sources case solution. 3,185 words.   $84


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