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| 18498. APPLE INC., 2008 HARVARD BUSINESS SCHOOL CASE STUDY 9708480. This paper provides a case analysis and case solution to a strategic management Harvard Business School case study by David B. Yoffie and Michael Slind concerning computer and consumer electronics giant Apple in 2008. The case looks at the shift in strategy following the company’s change of name from Apple Computer to Apple Inc. in 2007 and its increased focus on consumer electronics such as the ipod and iphone, considering the sustainability of its business model. The analysis includes problem identification, identification of main issues, PEST analysis, five forces analysis, SWOT analysis, detailed problem analysis, identification and assessment of potential alternative solutions, and strategic recommendations and implementation plan. KEYWORDS: Harvard case study apple computer ipod iphone macintosh pc industry strategic management business model sustainability competition strategy formulation high technology case solution swot five forces pest. APA Style. 12 pages, 19 footnotes, 12 bibliographic sources. 3,500 words. |
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