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| 18189. ARROW ELECTRONICS, INC HARVARD CASE STUDY 598022. This paper provides a case study analysis and case solution to a popular marketing and product distribution Harvard Business School case study (598022) by Das Narayandas about electronic parts distributor Arrow Electronics. This case study concerns Arrow's possible responses to a proposal from an independent distribution service to include Arrow as one of few select distributors in its proposed new Internet-based trading system. The case analysis includes problem statement, key issues, analysis with SWOT and five forces analyses, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies electronics industry product portfolio management strategy marketing distribution internet customer relations supplier relations management case solution swot porters five forces. APA Style. 10 pages, 8 footnotes, 4 bibliographic sources. 2,578 words |
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