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| 18271. ATLAS ELECTRICA: INTERNATIONAL STRATEGY HARVARD BUSINESS SCHOOL CASE STUDY 9-704-435. This paper provides a Berkeley Research case analysis and case solution to an international management case study by Michael E. Porter and Arturo Condo on Atlas Electrica, the largest home appliance firm in Central America. The case focuses on Atlas Electrica’s expansion strategies and its international marketing options, including possible acquisition of La Indecca. The paper includes problem identification, problem analysis with SWOT and Five Forces analysis, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: international management case study case solution atlas electrical central America latin american markets emerging developing markets globalization competitive advantage appliances strategy strategic management. APA Style. 12 pages, 18 footnotes, 7 bibliographic sources. 3,520 words. |
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