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| 18223. CREATIVE PROBLEM SOLVING TECHNIQUES. This paper describes the use of the Creative Problem Solving model to solve a real-life problem (a decline in sales at a small neighborhood restaurant). The five steps of the model are: analyze the problem, redefine it, generate ideas, evaluate and select the best solution, and implement the solution. Some specific techniques are also discussed, including informal customer survey, brainstorming, heuristic redefinition, word association, and Nominal Group Technique. KEYWORDS: business creativity problem solving. Written 2007. APA Style. 7 pages, 8 footnotes, 3 bibliographic sources.. 1,723 words. |
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