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Search by topic:   18580. CULINARIAN COOKWARE: PONDERING PRICE PROMOTION HARVARD BUSINESS SCHOOL CASE STUDY 4057. This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard Business School case study by John A. Quelch and Heather Beckham on cookware marketing company Culinarian Cookware. The case focuses on the merits and disadvantages of price promotions for the company’s premium cookware products. The case analysis includes problem definition, problem analysis, discussion and evaluation of alternatives, recommendations and implementation plan. KEYWORDS: case study analysis Berkeley Research case solution price promotion pricing policy consumer marketing distribution policy brand equity consumer marketing strategy marketing tactics harvard business school. APA Style. 12 pages, 13 footnotes, 6 bibliographic sources. 3,420 words.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance