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Search by topic:   18276. CVS: THE WEB STRATEGY HARVARD BUSINESS SCHOOL CASE STUDY 9-500-008. This paper provides a case analysis and case solution to a Harvard Business School case study by John Deighton and Anjali Shah concerning the CVS drugstore chain’s launch of its online pharmacy (CVS.com) and its efforts to formulate an effective Web strategy in the face of rapidly increasing competition, a highly regulated environment, and challenges from Merck-Medco, the nation’s second largest Pharmacy Benefit Manager (PBM) . The time setting for the case is the fall of 1999. The paper includes problem background, problem definition, problem analysis with P.E.S.T., Five Forces, and S.W.O.T. analyses, identification and discussion of alternatives, and recommendations and implementation. KEYWORDS: online pharmacy CVS drugstore chain pharmacy benefits manager PBM web strategy strategic management swot pest five forces case solution case studies. APA Style. 11 pages, 11 footnotes, 9 bibliographic sources. 3,010 words.   $77 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance