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Search by topic:   18287. DESIGN STRATEGY AT SAMSUNG ELECTRONICS: BECOMING A TOP-TIER COMPANY DESIGN MANAGEMENT INSTITUTE CASE STUDY DMI021. This paper provides a Berkeley Research case analysis and case solution to a Design Management Institute strategic management case study (DMI021 on the Harvard Business website) on South Korea’s Samsung Electronics. The case focuses on Samsung’s aspirations to ‘Tier One’ status via mastery of superior product design. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution Samsung consumer electronics design engineering global brand identity globalization localization market positioning product evolution competitive advantage. APA Style. 12 pages, 9 footnotes, 5 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance