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Search by topic:   18274. DUCATI MOTORCYCLE (ITALY): RIDING TRADITIONAL BUSINESS CHANNELS OR RACING THROUGH THE INTERNET - INSEAD BUSINESS CASE STUDY F0365. This paper provides a case analysis and case solution to a popular INSEAD marketing case study by Tawfik Jelassi concerning the e-business strategy of Ducati, the Italian manufacturer of high-performance motorcycles. The case considers the opportunities and challenges to a manufacturer using the Internet channel for sales and marketing. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, recommendation, and implementation plan. KEYWORDS: ducati motorcycle case study case solution Italian motorcycle market internet marketing advertising channel conflict virtual communities. Harvard Style. 12 pages, 15 footnotes, 9 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance