18372. ETHICS MANAGEMENT AT A CROSS BORDER ENTERPRISE (A) UNIVERSITY OF HONG KONG BUSINESS CASE STUDY HKU778. This paper provides a Berkeley Research case analysis and case solution to a University of Hong Kong business case study (HKU778 on the Harvard Business School case website) Jeroen Van den Berg and Say Goo concerning Hong Kong-based Choi & Leng Paper Ltd., a company falling into the category of small- and medium-sized enterprises (SMEs). The case study focuses on the challenges faced by Choi & Leng Paper and other SMEs conducting cross-border business. The paper includes problem statement, problem analysis, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution Chinese sme business ethics control systems corporate governance fraud cross-border business. APA Style. 11 pages, 8 footnotes, 5 bibliographic sources.