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Search by topic:   18183. HAIER: TAKING A CHINESE COMPANY GLOBAL HARVARD CASE STUDY 9-706-401. This paper provides a case study analysis and case solution of a popular Harvard Business School global strategic management case study (9-706-40) by Tarun Khanna, Ingrid Vargas, Krishna G. Palepu on Haier, China’s leading appliance maker, and its efforts to build a globally recognized brand. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies haier chinese appliance electronics case solution globalization international marketing strategy branding ge whirlpool strategic planning. Written 2008. APA Style. 11 pages, 17 footnotes, 13 bibliographic sources. 2,939 words.   $77 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance