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Search by topic:   18277. HP: THE COMPUTER IS PERSONAL AGAIN HARVARD BUSINESS CASE STUDY 509010. This paper provides a Berkeley Research case study analysis and alternative case study solution to a Harvard Business School marketing case study by Rajiv Lai and Catherine Ross on Hewlett-Packard Company’s Personal Systems Group (PSG) (selling PCs, monitors, workstations, handheld mobile computing devices, and related support services). The case, set in late 2008, focuses on product design and marketing strategy for HP’s PSG division. The paper includes background analysis, problem statement, problem analysis with SWOT, assessment of alternatives, recommendations and implementation. KEYWORDS: case studies personal computer industry Hewlett Packard case solution HP corporate strategy marketing strategy competition information technology globalization distribution channels harvard business school case Berkeley Research case solution. APA Style. 12 pages, 9 footnotes, 7 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance