18370. JWT CHINA: ADVERTISING FOR THE NEW CHINESE CONSUMER HARVARD BUSINESS CASE STUDY 809079. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Elisabeth Koll on the business strategy and expansion of JWT China, one of China’s largest integrated communications companies and part of the world’s fourth largest communications network. The case includes a focus on JWT’s advertising and marketing strategies with a background on China’s advertising industry and the challenges to both foreign and domestic firms working in the highly regulated Chinese media market. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution China advertising strategy marketing strategy Chinese consumers demographics Chinese media markets government regulation trade barriers fdi. APA Style. 12 pages, 11 footnotes, 7 bibliographic sources. 3,401 words.
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