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Search by topic:   18671. L’OREAL BRANDING STRATEGY. Written in first person, this paper discusses L’Oreal (the global cosmetics firm), the reasons for its success, and the competitive forces it faces. The paper describes how the paper’s research was conducted and the type of information that was found. In theoretical terms, L’Oreal’s success is related to the company’s use of a branding strategy. In order to achieve profitable growth in the future, it is recommended that L’Oreal should explore the markets of nations with emerging economies. KEYWORDS: marketing cosmetics L’Oreal branding strategy business research methods. APA Style. 7 pages, 16 footnotes, 7 bibliographic sources. 1,705 words   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance