18478. MANAGING CREATIVITY AT SHANGHAI TANG HARVARD BUSINESS CASE STUDY 410018. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School strategic management case study by Roy Y.J. Chua and Robert G. Eccles on Hong Kong-based fashion luxury brand Shanghai Tang. The case focuses on the problem of whether or not to fill the recently vacated creative director position given the uncertain economic conditions in 2008. The paper includes problem identification, problem analysis, discussion of alternatives, recommendations and implementation plan. KEYWORDS: business case study solution china fashion apparel industry hong kong luxury brand organizational behavior creative leadership globalization global economy. APA Style. 12 pages, 6 footnotes, 4 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.