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Search by topic:   18592. MERCK MANAGING VIOXX A 109080 HARVARD CASE STUDY. This is a Berkeley Research case solution and case study analysis of a Harvard Business School case study by Robert L. Simons, Kathryn Rosenberg and Natalie Kindred on Merck's mishandling of its anti-arthritis drug, Vioxx. The (A) case is the first in a series of seven Harvard business case studies on Merck and the Vioxx scandal. The (A) case focuses on the discovery of the drug and Merck's assessment of the drug's market potential, including the drug's lifetime expected value. This case solution and analysis includes situation analysis, problem identification, analysis of the problem, including a summary SWOT analysis, discussion of alternatives, recommendations, and outline of an implementation plan. TAGS: case study solution merck pharmaceutical vioxx risk management business ethics crisis communication. 12 pages, 22 footnotes, 9 bibliographic sources, 3,238 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance